Enrollment Marketing
Connect! uses authenticated data to match students with colleges who want to meet them.
If you agree that verified data makes the difference in targeting a best fit, build a data bridge between enrollment managers and students to foster relationships starting as early as the 9th grade.
- Establish earlier recruitment relationships with students and families
- Identify prospective students based on verified student profiles
- Gain unprecedented access to your targeted college-bound population
- Sponsor Connect! for high schools for school and public relations benefits
- Build awareness and branding with targeted prospects earlier in high school
- Integrate Connect! inquiries with your CRM or admissions module
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Background
Over the past decade, many colleges have aggressively modeled their recruitment methods after the principles of mass marketing using list procurement. To build larger funnels and achieve higher selectivity, recruiters have reached out to prospective students in higher volume with more generic messaging. At ConnectEDU, we have recognized that marketing at colleges has been more focused on quantity over quality.
Connect!’s Enrollment Marketing strategy is designed to not only give students a voice, but bring quality relationships back into college recruitment. By focusing on the robust data available in the network, college admissions officers can target their searches and specialize their messaging for students they would like to meet in as early as grade 9. Students can accept or decline the invitation to learn more about the institution and begin a meaningful long-term dialogue that can lead from prospect to applicant to matriculant.
For colleges, Enrollment Marketing through Connect! offers unprecedented access to a college-bound population actively seeking information on higher education. For students, it is an opportunity to meet colleges that offer them the best individual fit. The result is a collaborative process that eliminates wasteful mail campaigns and endless and unsolicited communications. With Connect!, colleges streamline procedures and revolutionize how students approach college admissions.
